![]() An example of this can be found in his very first watch, the RM 001. After all, there is a reason why the company’s motto in the early days was: A racing machine on the wrist. ![]() So much so, in fact, that his first love was actually motor racing and watchmaking would have to be described more as love at second sight. Mille had been an absolute automobile nut since his youth. Inspiration from the world of (racing) sports These are assembled into a whole with the help of eight Torx titanium screws. ![]() First and foremost is the dominant tonneau-shaped case, consisting of three elements: the bezel, the main case body, and the case back. The now unmistakable case shape, which has become a cornerstone of the brand, was evidently already on display at the RM 001 launch. In the latter, he was in charge of the watch department, which brought him into direct contact with companies such as Renaud & Papi and other renowned Swiss component manufacturers.Īn unprecedented design: the RM 001 at it the time of its launch in 2001.īy the way, the design language of today’s Richard Mille watches, which was certainly disruptive at the time, is not something that has only emerged over the years. The Frenchman Mille studied marketing in Besançon before he held a number of remunerated positions in the watch industry, most notably at Seiko and a leading French luxury maison called Mauboussin. We therefore decided to take a look at the Richard Mille DNA, attempting to understand what makes these watches so expensive and whether they are really worth their price. However, the extroverted designs are not equally well received by everyone as a result of their controversial design language. Through a clever mix of innovation and perfect ambassador marketing, the brand has given a new face to the label “super high-end luxury watch” and has somewhat become the go-to watch brand for the world’s well-heeled (and extravagant) clientele in less than two decades. There’s a reason Richard Mille watches are dubbed “the secret billionaire’s handshake.” Before Richard Mille – the founder of the brand – no one had managed to offer such idiosyncratic creations at a five-, often six- or sometimes even seven-figure prices and with such resounding success. They both shared a passion for automobiles, aeronautics, and all things mechanical.Richard Mille is a watch brand like no other, that goes without saying. They quickly struck up a friendship and agreed to be partners in Richard Mille, the brand. The two men had met professionally when Richard Mille was at Mauboussin. He approached his good friend Dominique Guenat, owner of Montres Valgine, to make his dream come true. With a new contemporary approach to watchmaking, he planned to develop one product: the watch of his dreams without regard for what ended up being excessive production costs. Richard Mille aspired to advance watchmaking beyond anything that existed at the time. He felt that no watch in existence at the time could ever really meet his expectations. His position allowed him direct involvement in the creative process of watchmaking and access to future friends in the industry, such as movement crafter Audemars Piguet Renaud & Papi.Īt the age of 50, Richard Mille had accumulated a wealth of knowledge and decided to go out on his own. By the 1990s, Richard Mille joined Mauboussin, of which he later became President of the watchmaking division. He started his career at a French watchmaking company and, after a few years, became Director of Export for all their wristwatches. Richard Mille was born in the Var region in Draguignan, France, and attended the Besancon School of Technology.
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